Nowadays, aronia can be easily found in Bulgaria, since the conditions here are favourable for the plant. It was brought to our country at the end of the 19th century, and since then its numerous medicinal applications have increased. The homeland of the perennial plant is North America, but research shows that Bulgarian nature further enriches the beneficial active ingredients of its fruits.

Aronia falls in the category of superfoods - these are natural functional foods that contain a high concentration of a number of useful substances, including antioxidants, phytochemicals (carotenoids and polyphenols), soluble fiber, omega-3 fatty acids, essential amino acids, vitamins - A, E, C and group B and minerals. In particular, its fruits are considered extremely useful and are widely used in the treatment of various health conditions due to their diverse chemical composition.

The small-looking fruits of aronia are rich in various nutrients - they contain a large amount of sugars, among which glucose and fructose dominate, as well as amino acids and trace elements such as magnesium, potassium, calcium and iron. Due to the record content of iodine, manganese and molybdenum, chokeberry ranks among the richest plants in these elements. In addition, the fruits of the beautiful perennial shrub, which reaches a maximum height of three meters, are rich in vitamins (including vitamin C, vitamin K, vitamin B1, B2, B5 and B9). This fact makes Russian scientists put aroina in the first place among multivitamin fruits and recommend it as a space food. It is valuable to know that aronia contains huge amount of essential polyphenolic compounds, united under the common name vitamin P. In comparison, grapes and grapefruit contain five times less polyphenolic substances.

Given the generalized rich composition of valuable nutrients, it comes as no surprise that aronia provides many health benefits. Regular consumption of its fruits is recommended for people suffering from atherosclerosis and hypertension, as well as for the prevention and treatment of cardiovascular disease. The healing effects of aronia also has a positive effect on conditions such as allergic vasculitis, scarlet fever, measles, capillary toxicosis, eczema, dermatitis, neurodermatitis and bleeding of various origins.

Aronia juice and fruit are a great way to balance emotions. They are widely used in the treatment of various stomach ailments. Studies show that aronia fruit increases acidity and activates the action of gastric juice. In cases of  gastritis, problems with the liver and bile, doctors recommend regular intake of aronia.

Due to the high content of iodine, which we have already mentioned, aronia is used for thyroid problems and in the treatment of radiation sickness.

Aronia also has strong antiseptic properties and a powerful antioxidant effect. This makes it an effective protection against various infections and in the treatment of influenza. In addition, the fruits of the plant increase vitality and stimulate the regeneration of muscle and bone tissue. Their use is popular in compliance with various dietary regimes - aronia helps cleanse the body of accumulated unnecessary substances.

Aronia can also remove free radicals which makes it a valuable tool for the prevention and treatment of various types of cancer, especially colon cancer.